Today The Washington Post launched their redesigned newspaper. I took some time today to read through their Redesign User Manual - and I really appreciate the approach they're taking introducing their new product. Check it out for yourself, here.
Here's a few highlights of the changes they've made, courtesy of editor and publisher:
"Executive Editor Marcus W. Brauchli said the redesign introduces stacked headlines on the biggest story of each section front. "We know you're busy, so we're layering in more information in headlines and labeling sections for faster navigation," he said.
The headlines in the redesign also signal the sort of story presented: centered hed for feature stores and flush-left heds for news stories.
The typeface is what Brauchli called "an upgrade of Scotch Roman, a typeface used in newspapers since the nineteenth century, redrawn for clearer reproduction." Line drawings of regular writers give that aspect a Wall Street Journal look. "
I liked this side-by-side comparison of their old body type versus their redesigned format. Just proves the power of great typography!
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